“By 2050 there will be more plastic in the ocean than fish”

-Earth Day Network 

Our objective was to spread awareness about excessive plastic usage and pollution on our Earth. We want to spread awareness on how to stop plastic pollution by showing the real facts about what plastic pollution does to the Earth. We wanted to target coastal teens, people between the ages of 13-25. To target these individuals we created stickers, posters and a video to spread awareness and show the detrimental effects of plastic pollution in the ocean.

The Posters

The Stickers

Strategy & Copywriting: Julia Abbene

Production & Production Management: Michael Davies

Art Direction & Design: Jonathan Roensch